WFG’s MyHome solution brings borrowers into the real estate process at an early stage and improves their experience
Since its inception in 2010, WFG National Title Insurance Company has worked to advance the real estate, mortgage loan and title industries by making processes more efficient and accurate, and a vastly improved consumer experience.
In a recent industry survey, WFG Enterprise Solutions found that key concerns in this multi-faceted industry are:
- Process inefficiencies
- Communication, signing, and closing issues
- Data quality
Resolving these key issues is at the heart of WFG’s MyHome design and continues to be the driving force behind any improvement.
WFG Enterprise Solutions launched MyHome Exchange to involve borrowers in the real estate process at an early stage. It greatly improves the consumer experience by providing a convenient, secure, and intuitive self-service ecosystem that increases operational capacity by reducing processing times, eliminating operational redundancies, and improving loan throughput, resulting in more completed loans.
As a complete end-to-end solution, MyHome from WFG supports the entire transaction continuum from data acquisition to completion. It enables early and clear communication and more transparency in resale and refinancing transactions. MyHome also streamlines the billing process and increases throughput by eliminating duplicate touchpoints, enabling proactive communication, and facilitating the collection, storage and sharing of data and documents.
By connecting transaction participants and significantly improving the consumer experience with more convenience, security, transparency and intuitive self-service, MyHome der WFG offers borrowers and buyers an incomparable experience.
This solution includes personalized communication with direct text, email and dashboard notifications. MyHome even notifies participants of important milestones during their transaction so that they are always up to date.
The focus on products and technology solutions that improve the customer experience is a unique selling point for MyHome and the Williston Financial Group family of companies in general.
Much of the uniqueness of MyHome is based on the process by which technology subsidiary WEST, a Williston Financial Group company, develops business solutions and technology products. WEST’s product development process determines how WFG Enterprise Solutions and the rest of the WFG family of companies interact with their customers and consumers.
WFG’s MyHome is sophisticated, but the information assistant and dashboard are both elegant and easy to use. This is the key to engagement when combined with multiple LOS integrations as it greatly improves transaction efficiency. The secure online collaboration space that MyHome creates for transaction participants helps to ensure the complete data exchange in advance from the consumer.
When the company sends the WFG’s MyHome links to consumers to initiate the process, interaction and turnaround times are vastly improved, since data and document uploads and subsequent follow-up are in most cases the same or next day. This is a huge improvement over the previous process of repeatedly requesting this information over the phone and email, which can take weeks or more.
In the future, WFG’s MyHome will play a broader and central role in the evolution of the digital degree.
Product snapshot: WFG’s MyHome automates manual processes to enable proactive communication, data and document collection and sharing, resulting in an improved experience for consumers and other participants in real estate transactions.