This online fitness startup is first and foremost community

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Wellness and fitness brands have taken center stage over the past year, thanks to the pandemic that has locked people inside and closed gym doors.


With limited training opportunities, people around the world have started looking for ways to feel healthier, happier, less stressed, and fitter in these uncertain times. For many people, the answer was a fitness app or service that would keep them active at home.

Gym enthusiasts before the pandemic are now more curious than ever to explore the most innovative ways that can help them maintain their fitness routines and general well-being even when fitness studios are closed. Turning to technology to improve training experiences is a change in the mindset of consumers. Instead of limiting these aspects to their gym sessions, workout enthusiasts want to know everything about their well-being, including how to keep working out, maintain a healthy diet, practice mindfulness, and get quality sleep. , all using wellness and fitness technology.

From portable devices and smart exercise equipment, to fitness and diet training apps, virtual workout experiences, yoga apps, and personalized home gym experiences, all of these things from the fitness tech industry. fitness was in high demand since the outbreak of the COVID-19 pandemic.

With the growing popularity of fitness startups and their products and services, this fitness tech startup seems to be getting it right.

Fitness and wellness technology has more than 94,000 startups that include companies that provide solutions that help consumers maintain their physical and mental well-being. This includes companies that are developing wearable devices like Fitbit, a smart ring, and an app for calorie calculators.

Fitness and wellness technology is one of the most active sectors for investors, with aggregate funding of $ 12.1 million in more than 15,000 companies.

Fittr Founder and CEO Jitendra Chouksey told Entrepreneur India: “Fittr was an idea that started with a WhatsApp group in 2014 to help my friends get in shape. The other Fittr co-founders, Sonal Singh, Jyoti Dabas, Rohit Chattopadhyay and Bala Krishna Reddy joined me shortly after and in 2016, with an initial investment of INR 90,000, we launched the platform. We were all like-minded people who wanted to provide a safe, non-judgmental platform where we could learn, transform, inspire, and explore career opportunities in fitness.

In 2018, they launched the Fittr app with the aim of democratizing fitness. Today, Fittr is successfully operating as a technology-based, Pune-based health and fitness platform. The company has been profitable since its inception and is one of the largest communities on Facebook with over 600,000 members.

Fittr is a trainer-led community brand that focuses on democratizing fitness. With a strong and inclusive community of three million people, the company has trained and transformed more than 200,000 people, focused on the fact that “the journey to fitness is as important as the destination.”

At Fittr, the principle of quantified nutrition is followed, which is a scientific and proven method for achieving lifelong health and fitness. With the freemium B2C model, Fittr offers free access to a host of standard diet and training tools, several other cutting-edge features, and a community of experts and fitness enthusiasts. Users can get personalized advice, personalized plans and weekly check-ups through Fittr Certified Coaches for a small premium.

The philosophy behind Fittr is to foster awareness and education in fitness and nutrition, while giving members of its community the knowledge, skills and support necessary to achieve their fitness goals.

“Our fundraising journey began in 2019 with Bollywood actor and fitness icon Suniel Shetty taking a minority stake. In 2020, Fittr raised $ 2 million in pre-Series A funding from Sequoia Capital India’s Surge, an accelerator program for start-ups in India and Southeast Asia, ” Chouksey shared.

Recently, the company raised its record $ 11.5 million investment in a Series A funding round co-led by Dream Capital and Elysian Park Ventures.

In Fittr’s last five years of operation, they have received more than $ 13.5 million in investment and look forward to participating in future funding rounds.

Fittr is an Indian-born startup that is also operational in the United States, United Kingdom, Australia, United Arab Emirates and Canada, which accounts for 30% of the company’s user base. As part of Fittr’s next phase of growth, they plan to expand into new markets including North America and Singapore, and further strengthen and expand their base in the US and UK markets.

“At Fittr, we believe in coaching that delivers holistic fitness, for body, mind and beyond. In 2014 itself, understanding the different needs, we launched SQUATS, a Facebook group based on the ‘Systematic Quantitative Unified Aesthetic Transformation System’. The group was created to help more people be a part of the fitness revolution with a safe, non-judgmental space. The Facebook community has helped us and others understand the specific requirements that can all be met with Quantified Nutrition. I later created the foundational training methodology and shared it through my book “Get Shredded” to prove that anyone can get fit with the knowledge of quantified nutrition. The fitness mantra behind Fittr is to educate and empower the end user to transform and inspire others to get in shape, ”he explained.

The Fittr app serves as a one stop solution for all health and fitness advice and related needs.

According to Chouksey, the The fitness industry changed dramatically when it embraced technology. There has been a drastic push towards digital transformation that has seen fitness become accessible, affordable and personalized. The entry of organized players into the market, rapid urbanization, growing awareness of user mindset, deep penetration of smartphones and the internet and high disposable income have given new impetus digital adoption in the Indian fitness industry.

Currently, with the rapid disruption in technology, the fitness industry is reorienting the focus of delivering fitness plans to its users in the format they prefer. The Fittr business model has always been supported by technology. They see themselves as a tech company with a passion for fitness and nutrition. The Fittr app uses AI to create intuitive tools that map a person’s entire fitness journey. The app offers a full suite of easy-to-use tools like Free Diet Tool, Free Workout Tool, Body Fat Calculator, Macro Calculator and many more.

The fitness industry is growing and has a lot of potential for existing and future players. Several fitness brands are working on technology-based fitness tools, providing their users with holistic services while being in the comfort of their own homes.

What sets Fittr apart from its competitors are quantifiable results, human contact and its community, says the founder.

Over the past three years, the company has experienced exponential year-over-year growth.

Fittr aims to get into the unicorn startup list and become the leading social platform and global fitness coaching marketplace by educating and inspiring people to get in shape. In addition to further strengthening core services, Fittr aims to create jobs for more than 1,000 coaches over the next 12-18 months. As a long-term goal, they strive to get 50 million people in shape and create 100,000 meaningful career opportunities in the fitness industry.

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