Tharstern launches the world premiere of an instant carbon footprint calculator
“We are now entering an era where it is as normal to wonder about the environmental footprint of goods or services as about the price.” Specialist MIS Tharstern’s new carbon footprint tool instantly adds the certified carbon footprint of every print job to a quote.
Leading print GIS provider, Tharstern, says it has achieved a world first with the launch of its live carbon footprint tool, in partnership with print carbon measurement experts CarbonQuota.
The two companies have worked together to provide instant carbon footprints on every quote and invoice produced by Tharstern’s GIS, as well as carbon offset costs or Carbon Neutral certification that the end customer can choose to add to their order.
| “…becoming mainstream
as cost accounting”:
“Carbon accounting is becoming as mainstream as cost accounting, and we are now entering an era where it is as normal to wonder about the environmental footprint of goods or services as the price,” said Dominic Harris, co -founder of CarbonQuota. “With many global organizations committing to being Net Zero, the need for scientific measurement and detailed reporting on packaging and printing is often a prerequisite for doing business with these organizations. Thus, print service providers who wish to be included in these supply chains will need to be able to provide details of their own carbon footprint.
“Historically, printing companies often only looked at the carbon footprint of paper, which was about half of the total carbon footprint of work, so we determined that our calculations were not just measuring paper, but also including production, consumables, transport, postage, work from home, fulfillment and end of life, as this truly reflects the total environmental impact of a job’s life cycle.
The first user of this new integration is Gecko, a Leeds-based direct marketing agency, which had already obtained ISO14001, ISO9001 and ISO27001 accreditation, as well as FSC certification.
“We are hearing more and more about the importance of reducing our carbon impact, and at Gecko we wanted to do the right thing and be part of the solution,” said Chris Bottomley, Managing Director of Gecko. “We decided to offer our customers the possibility not only to calculate the carbon footprint of their work, but also to offset it.
“I asked CarbonQuota to calculate the footprint of two works we had just produced for a key client in the insurance industry. The results of this were a real eye-opener and led to the idea of add the carbon footprint calculation to our quote letters, along with optional costs to offset it.
The first step in the project was for CarbonQuota to complete a carbon footprint assessment of Gecko’s operations, which took a few weeks. The data from this study was fed into CarbonQuota’s database and algorithms so they could calculate the carbon footprint of every process within Gecko’s operation.
This allows CarbonQuota to calculate and apply unique “Carbon Emission Factors” to each substrate, consumable, production process and distribution stage, as well as an end-of-life carbon impact assessment of each job. Gecko can now use its GIS to show clients the carbon footprint of each job, offer low-carbon alternatives, and give them the option to offset the carbon impact of that job. In fact, compensation can be done according to the PAS2060 Carbon Neutral standard, which is governed according to the latest Net Zero protocols.
“The Gecko project shows that carbon footprinting for the packaging and printing industry can be automated and science-based,” says Lee Ward, CRO at Tharstern. “Once the assessment has been completed by CarbonQuota and Tharstern’s carbon tool is set up, our users simply continue to use Tharstern in the same way – nothing changes other than the new addition to each quote and the ability to report on the company’s carbon footprint. footprint as a whole. This saves considerable time and opens up higher levels of carbon measurement for our customers.
“The carbon impact of the manufacturing sector is under intense scrutiny at the moment and the printing industry has a rare opportunity to show leadership on sustainability and show the wider sectors how this must be done ; this solution ticks all the boxes, even for the most demanding customers. ”