North West workers most likely to seek pay rises online – FE News
A recent study by human resources and payroll software provider Ciphr found that more people living in the Midlands and North of England are seeking information and advice about the cost of living crisis online than anywhere else. United Kingdom.
However, when it comes to researching the topic of wage increases, workers in the Northwest are the most prolific.
Ciphr has analyzed Google data for some of the UK’s most popular search queries on the subject of pay rises, such as “how to ask for a pay rise”, “pay rise calculator”, “raise salary 2022” and “salary increase”. letter template’ (over 60 keywords in all) – to find out which cities and towns in the UK average the most searches per person.
According to the results, half of the top 10 cities that generated the most pay rise-related search queries (per 10,000 people) between July and September this year are located in the North West. When looking at the top 25 towns and cities, more than a third (36%) are in the North West (and in the top 50 they make up just over a quarter of the list) – this which perhaps suggests that workers in this region, above all others, may be less satisfied with their wages.
Notably, 90% of the top 10 towns and cities (and more than two-thirds of the top 25) have below-average full-time salaries.
Residents of Walsall in the West Midlands, for example, who are responsible for the most searches (102 per 10,000 people) for terms related to pay rises, earn an average of £548.20 a week, according to the latest annual earnings data available from the Office for National Statistics (ONS). That’s well below the UK’s national average of £611 a week for full-time workers, while the average UK hourly rate is £15.65.
The 25 cities and towns with the most Google searches for pay rises per 10,000 people, ranked from highest to lowest number of searches over the past three months (July-September 2022), are:
Derry, Aberdeen, Swansea, Newport and Dundee are the top five cities in Northern Ireland, Scotland and Wales where internet users are most likely to have searched for pay rise content (Derry s is ranked first with 49 searches per 10,000 people, while Dundee had 41 searches per 10,000 people).
The UK cities with the fewest searches per 10,000 people were London (average of 22.6 searches per 10,000 people), Poole (22.5) and East Kilbride (17.3).
What a difference a year makes
Looking at data for the UK as a whole, interest in pay rises has nearly doubled this year as soaring inflation has dented the real earnings of many workers.
There were 422,290 searches for pay rise-related terms between October 2021 and September 2022, a 97% increase from the previous 12 months, when there were 214,420 searches.
Monthly searches for “salary raise” were also significantly higher – up 67% in September 2022, compared to September 2021 (31,890 vs. 19,070).
March 2022 holds the record for the most average monthly searches this year at 53,810, with search interest possibly sparked by the Bank of England’s warning that UK inflation was on the rise. point of reaching 8% (it is currently running at 10.1%).
March is also the end of the year for many employers, with pay reviews often taking place around this time. Interestingly, the most frequently asked ‘pay raise’ question on Google – ‘how to ask for a raise’ – saw a 50% increase in average monthly searches in March 2022 (5,400), compared to March 2021 (3,600).
Which workers are googling pay raises?
While it’s impossible to identify the people seeking information in these queries, Ciphr’s research revealed which organizations and occupations appear most frequently in pay raise searches.
The NHS, which employs more than 1.3 million staff, appears most often in the top 300 search results, with 159,850 searches per month over the past year.
Interest in pay rises related to the public sector, local government and teachers was also popular, averaging more than 25,000 searches per month. Searches for nurse pay raises come in fifth, with 10,440 average monthly searches.
Supermarket chain Tesco, police, MPs, the civil service and PwC complete the top 10, with more than 6,500 pay rise searches per month each.
Commenting on the results, Claire Williams, Director of Human Resources at Ciphr, said:
“It’s no surprise to see these recent results and I’m sure most employers are very aware that this is an incredibly nerve-wracking time for employees across the country.
“People are understandably concerned about the impact of the rising cost of living and for many this means not only a reduction in their disposable income, but also an impact on their ability to keep paying the bills. This can cause an enormous amount of stress and anxiety, which in turn can impact health and well-being.
“If employees aren’t happy with their rate of pay or are worried about the impact of the rising cost of living, I urge them to be transparent with their employer and talk to them about their situation. Be realistic about salary expectations, especially if the company already has salary review processes in place that should be considered. Consider what steps you could take within your organization to increase your salary – could you take on additional duties or responsibilities, perhaps, or another higher role or position?
“Even if the outcome is not what you were hoping for at the moment, the conversation will hopefully still have a positive impact and your employer will be more aware of what you are looking to gain or achieve.” How the company reacts to knowing you’re a flight risk can also help you make longer-term decisions about whether they’re the right employer for you.
Williams adds, “Employers have a delicate balancing act to perform. They will be acutely aware of the impact of the rising cost of living on their employees and may already be seeing an increase in turnover as employees seek work elsewhere for more money. Organizations also see their costs rise and possibly a drop in revenue as customers become more cautious. They will therefore also think about the best way to protect the financial health of their organizations and, above all, the jobs of their employees.
“However, there are many steps employers can take to mitigate the financial impact on their employees, particularly when wage increases in line with record inflation are not a viable option. Start by fully exploring all the features of your existing benefits, as many include partner products such as discount shopping sites and cash back. It’s also worth exploring benefits that impact employers at low cost, but can help employees spread the cost through technology loans, travel tickets, bicycles, and even cars. Interact with your benefits providers to see if they can offer financial wellness seminars to your employees, and research to share helpful tips and information from the wealth of online resources available.
Ciphr analyzed thousands of online search queries for pay raises using KWFinder and Semrush in October 2022. Full study results are available at https://www.ciphr.com/cost- of-living-crisis-statistics/#pay-monte.
Ciphr is a specialist provider of cloud-based HR, payroll, recruiting and learning software. More than 600 organizations use Ciphr’s integrated human resources and people management solutions to help manage, retain and engage staff more effectively, while reducing the administrative burden on busy HR teams.
For more information, visit www.ciphr.com.
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