Audience Precision in Australia launches Strategy Suite

Audience Precision in Australia launches Strategy Suite

July 4, 2022

Audience Precision, a Sydney-based media consultancy and technology company, has announced an end-to-end platform called Precise360, leveraging consumer behavioral data to create a “comprehensive media strategy guidance system” that , according to her, improves the entire marketing process.

The Australian company was founded by media industry veteran and entrepreneur Haydon Bray, former chairman of Carat; and aims to help clients “take the guesswork out” of marketing strategy and execution, dramatically reducing waste. The company combines data scientists, researchers, strategists and software developers, and says it has spent the last seven years building a suite of proprietary tools and refining its technology platform to “build a new model for the agency of the future”.

The platform integrates attentionPLAN Media Planner, an AI-powered media planning tool based on human attention data across media, created by Professor Karen Nelson-Field’s Amplified Intelligence Technologies. Among other results, the platform promises increased audience connection and engagement, video attention scores, faster campaign builds (delivered in days not weeks), built-in metrics calculators and a globally unified process. It can also be used for single-source consumer behavior research, tailored customer research, and proprietary psychographic audience segmentation.

“Technological improvements in media have focused solely on optimizing media buying as client budgets are spent,” comments Bray. “At Audience Precision, we focus on consumer behavioral research that delivers psychographic audiences. Then we dive deep into 40,000 data points about these audiences’ behavior, preferences, beliefs, and marketing touchpoints, delivering actionable marketing insights. We use this information to plan and purchase media on any digital or offline media channel that delivers higher connection and attention scores, regardless of budget. Our platform is not only smart, but also incredibly fast, giving our smart people more time to brainstorm and build winning campaigns and our less experienced team members a real fast track to developing their skills.”

He continues, “Precise360 allows us to take the guesswork out by weaponizing information, bringing qualified customers to the top of the sales funnel. We can instantly compare the effect of a TV program versus a radio session, Facebook post or OOH panel and everything in between.”


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